Influencer Sponsored Post Rate Calculator
Enter your follower count, engagement rate, and platform (Instagram, YouTube, TikTok, or X) to estimate a fair rate for a single sponsored post. Includes a reference table of typical rates by follower tier.
Typical sponsored post rates by follower tier (USD, per post)
| Tier | Followers | Typical rate |
|---|---|---|
| Nano influencer | 1,000 – 10,000 | $10 – $100 |
| Micro influencer | 10,000 – 50,000 | $100 – $500 |
| Mid-tier influencer | 50,000 – 500,000 | $500 – $5,000 |
| Macro influencer | 500,000 – 1,000,000 | $5,000 – $10,000 |
| Mega influencer | 1,000,000+ | $10,000+ |
Tips for using this calculator
- For a more accurate estimate, use your actual engagement rate from your platform's native insights rather than an assumed value.
- Base rates differ by platform, so make sure you select the platform you'll actually be posting on before calculating.
- The amount shown is a per-post estimate. For deals covering multiple posts, Stories, or exclusivity clauses, negotiate an add-on above this baseline.
- Use the low and high ends of the suggested range as a starting point, then adjust for factors like usage rights, shoot complexity, and exclusivity.
Frequently asked questions
Side Note — How Influencer Rates Actually Get Set
Unlike display advertising, where CPM gives a fairly precise price per impression, influencer marketing has no single formula that determines a rate. Follower count is the most visible metric, but actual pricing depends on a mix of factors — audience quality (authenticity and purchasing power), engagement rate, production effort (shooting, editing, on-camera appearance), and usage or exclusivity terms — which is why two accounts with identical follower counts can command very different rates.
In Western marketing circles, a simple benchmark known as the "$10 per 1K rule" is often cited as a starting point, but this varies by platform: YouTube tends to command higher rates because of the production cost of long-form video, while TikTok rates are often more modest given the higher posting frequency typical on that platform.
Nano and micro influencers, despite having smaller followings, often achieve higher engagement rates and stronger trust with their audience, which can make their per-follower rate comparable to or even higher than that of much larger accounts. Brands account for this when choosing which tier of influencer fits their goal, whether that's broad awareness or targeted conversions.